SUB ZERO & WOLF
FROM AMERICAN ICON TO GLOBAL LUXURY BRAND.
"Dave developed an international campaign that is not only embraced by our distributors worldwide, but addresses the challenges that our brands are facing.”
Michele Bedard, Vice President Marketing, Sub-Zero & Wolf
Sub Zero & Wolf, manufacturers of high-end kitchen appliances, are huge in the US, but virtually unknown in Europe. They asked Dave to launch, establish and build both brands across all markets outside US & Canada.
By refreshing the brand's position in the world of luxury, backed with innovative sales materials and distributor briefings, Dave developed an international campaign that appealed to distributors and addressed the challenges facing the brands.
The campaign has boosted brand awareness, while sales leads are up by over 60% year on year since launch.
