LEVI STRAUSS & CO.
INJECTING BELIEF BACK INTO AN ICON BRAND.
Levi Strauss Europe had seen a significant drop in revenue, with profit for 2006 down 50% compared to 1997 figures. The brand had lost its shine and employees had lost their belief.
Dave's role was to re-ignite and re-focus the leadership team and business. We generated focus at board level around the direction of the business and brought this message to all 3,000 Levis Strauss Europe staff through a series of workshops and employee communications.
The work had an immediate positive effect on morale and focus. Director of Learning and Organisational Development, David McDonald says, "Dave gave us something rare and very welcome: simplicity, clarity and originality."
