ITN
BEYOND NEWS. RE-POSITIONING A 21ST CENTURY MEDIA BUSINESS.
“Dave helped position us in these new markets… the work they’ve done is instrumental in taking ITN to the next stage of its growth.”
Mark Wood
Chief Executive
ITN
ITN had a formidable reputation for TV news, but this heritage sometimes hampered the efforts of newer business units who were involved in everything from comedy to current affairs. By 2006, ITN’s 50th birthday, the problem was threatening to split the ITN brand into ‘news’ and ‘new’.
We first helped the heads of five business units agree on a common vision, and then used this to unify and energise everyone from cameramen to sales executives. To cement the change we refreshed the iconic brand identity and ran a full programme of employee engagement including microsites, games, workshops and an international launch event where senior ITN executives were grilled by Channel 4 anchorman, Jon Snow.
The work has infused ITN with new focus and energy; they’ve won new contracts from Google, Al Jazeera and The Telegraph. CEO, Mark Wood says; “We brought Dave on board to help us position ITN in new markets and reinforce our already strong brand in news. The work they’ve done is instrumental in taking ITN to the next stage of its growth.”
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