Dave

In the highly dynamic and competitive computer games marketplace, the UK's leading high-street gaming retailer, GAME, wanted to make the most of its extensive high street presence by catering better for older, less ‘hardcore’, more female customers while ensuring its hardcore gamers didn't feel alienated.

Dave was brought on board to help refresh the Game brand across the company's more than 600 retail outlets. We created a refreshed visual identity and brought it to life with a whole new suite of point of sale signage and materials.

This new approach has allowed Game to appeal to this new audience: the demographic profile of new loyalty card members has also shifted significantly in line with this new market.