Dave

Dave's Sean McKnight appears in The Marketer magazine this month talking about managing multi-disciplinary teams.

Here's an extract:

...Sean McKnight, senior consultant at brand consultancy Dave, insists it’s essential to have one clear lead. Traditionally this tended to be the advertising agency, but today this bias is often unnecessary. As long as the client communicates which agency or consultancy is the lead, and what that means for project governance, they’re on to a winner, believes McKnight. “The client should also nominate a senior individual, who we call the client MD. The client MD role is to get the best from the consortium of agencies on behalf of the client.”...

Read the full article in The Marketer