Dave

Dave picked up a gold award for Direct Marketing at this year's Marketing Design Awards.

Last April we were asked to take part in the Channel 4 programme, Battlefronts. A documentary series about young people trying to change the world by campaigning for issues they care deeply about.

We were asked to help Holly Shaw raise awareness about organ donation and, more importantly, get more people to sign the organ donor register.

Two Minute Heroes was our campaign idea, based around a basic key insight: 90% of people in the UK agree with the concept of organ donation, yet only 27% have actually registered as a donor. We set about debunking the misconception that registering is both time consuming and a hassle. Our message was simple: it takes less time to sign up online than it does to make a cup of tea.

The mailer offered a free tea bag with a simple message, be a hero and put the kettle on (and sign the donor register whilst it brews).
A huge success which captured the imagination of the press, the media and even the Prime Minister!

Well done to everyone involved.

Great news!

We recently found out the we have been placed on the COI roster, in its first review since 2005. 22 places were lost, 20 remained and 34 gained so we are proud to have made the cut.  Read more in Marketing Week...

It doesn't take big business to make a big impact.  Dave's work for Only Connect (OC) - a London-based charity for offenders and ex-offenders - is a case in point.

I insisted that the team here at Dave posted their latest work for OC - the "Freedom Project Scratch Nites".  It's a perfect example of clever design - memorable, witty and gets the point across perfectly.

The Freedom Project is a new initiative from OC, the arts company working with prisoners, ex-offenders and young people at risk of crime.

Actors on the Freedom Project were recruited in March and April 2009 as they approached release from HMP Pentonville. Untrained and unpaid, they are working with professional writers to develop a 45-minute performance about the lives they lead.

The Freedom Project is directed by Emma Kruger, artistic director of Only Connect, and Maggie Norris, who directed OC's production of Any Which Way in 2008 and the West End production of Bad Girls: The Musical in 2007

Last week DAVE took part in Battlefronts – Channel 4’s documentary series about young people trying to change the world by campaigning for issues they care deeply about.  We were asked to help Holly Shaw raise awareness about organ donation and, more importantly, get more people to sign the organ donor register.

Two Minute Heroes was our campaign idea, based around a basic key insight: 90% of people in the UK agree with the concept of organ donation, yet only 23% have actually registered as a donor. We set about debunking the misconception that registering is both time consuming and a hassle. Our message is simple: it takes less time to sign up online than it does to make a cup of tea.

The campaign was hugely successful with GMTV, The Guardian and even The Prime Minister picking up on the key message!

“I want to give my support and thanks to Holly Shaw and all those involved in her campaign. Joining the organ donation register is a selfless act of kindness which only takes two minutes, can save many lives and offers new hope for potentially thousands of families across the country.”
The Prime Minister, Gordon Brown

So why not do something heroic today – put the kettle on.

This month sees the international launch of Dave's campaign for
Sub-Zero & Wolf, the North American luxury kitchen appliance brands.

Our recent campaign for Jumeirah was awarded PLATINUM in the Adrian Awards – the hospitality industry’s most prestigious international awards - in the print advertising category. From a total of 1277 entries received this year only 18 were awarded Platinum. 

We’re very proud to announce that at this week’s Marketing Week Effectiveness Awards, we won, in conjunction with our partner agencies Slice and Altogether, the award for the Travel & Leisure category for Ski Republic.  

Dave wins Gold for Brand Revitalisation for Cable & Wireless

Five has appointed Dave, the creative business consultancy, to help refresh its network portfolio of brands, it was announced today (FRI).

The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.  Five selected Dave based on a combination of their TV and branding experience together with the right personality and fit with Five.

The brief is to create a look and feel, both on and off air, which injects an attitude and personality into the brand that fits with the new brand strategy.