Dave

Dave's Sean McKnight appears in The Marketer magazine this month talking about managing multi-disciplinary teams.

Here's an extract:

...Sean McKnight, senior consultant at brand consultancy Dave, insists it’s essential to have one clear lead. Traditionally this tended to be the advertising agency, but today this bias is often unnecessary. As long as the client communicates which agency or consultancy is the lead, and what that means for project governance, they’re on to a winner, believes McKnight. “The client should also nominate a senior individual, who we call the client MD. The client MD role is to get the best from the consortium of agencies on behalf of the client.”...

Read the full article in The Marketer

Dave wins Gold for Brand Revitalisation for Cable & Wireless

Five has appointed Dave, the creative business consultancy, to help refresh its network portfolio of brands, it was announced today (FRI).

The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.  Five selected Dave based on a combination of their TV and branding experience together with the right personality and fit with Five.

The brief is to create a look and feel, both on and off air, which injects an attitude and personality into the brand that fits with the new brand strategy.

Dave wins Bronze at the DBA Design Effectiveness Award for Internal Communications category for Cable&Wireless.

A revolution is underway on the slopes of France – started by Ski Republic! Ski Republic is a new kind of ski rental company. Favre Sports recruited Dave to create both the brand position and identity, and to manage the delivery of Ski Republic through a fully integrated communications plan, working alongside Dave’s partner agencies in the Engine Group, Slice PR, who are executing the PR strategy in both England and France, and Altogether digital, who created the website.   

Dave has created the new visual identity for British Gas that is currently being rolled-out. This is the first major refresh of the identity in five years and is designed to reflect the company’s new positioning as ‘Your energy experts’. Dave, the creative business consultancy, was appointed in May 2006 after a two-way pitch against Lambie Nairn. Dave has significant experience in brand identity has created distinctive identities for ITN, AOL, 118 118, Gumtree and Vertu, Nokia’s luxury mobile phone brand.    

Hawkin’s Bazaar, the rapidly growing retailer that sells an unusual array of gifts, gadgets, toys and curiosities has appointed Dave to help build their brand and refresh their identity.  The company, set up in 1973, currently has 30 high-street stores but has ambitious plans to open an additional 90 over the next three years. Their products are also sold online and via mail order.