Dave

Last week DAVE took part in Battlefronts – Channel 4’s documentary series about young people trying to change the world by campaigning for issues they care deeply about.  We were asked to help Holly Shaw raise awareness about organ donation and, more importantly, get more people to sign the organ donor register.

Two Minute Heroes was our campaign idea, based around a basic key insight: 90% of people in the UK agree with the concept of organ donation, yet only 23% have actually registered as a donor. We set about debunking the misconception that registering is both time consuming and a hassle. Our message is simple: it takes less time to sign up online than it does to make a cup of tea.

The campaign was hugely successful with GMTV, The Guardian and even The Prime Minister picking up on the key message!

“I want to give my support and thanks to Holly Shaw and all those involved in her campaign. Joining the organ donation register is a selfless act of kindness which only takes two minutes, can save many lives and offers new hope for potentially thousands of families across the country.”
The Prime Minister, Gordon Brown

So why not do something heroic today – put the kettle on.