Dave

Dave picked up a gold award for Direct Marketing at this year's Marketing Design Awards.

Last April we were asked to take part in the Channel 4 programme, Battlefronts. A documentary series about young people trying to change the world by campaigning for issues they care deeply about.

We were asked to help Holly Shaw raise awareness about organ donation and, more importantly, get more people to sign the organ donor register.

Two Minute Heroes was our campaign idea, based around a basic key insight: 90% of people in the UK agree with the concept of organ donation, yet only 27% have actually registered as a donor. We set about debunking the misconception that registering is both time consuming and a hassle. Our message was simple: it takes less time to sign up online than it does to make a cup of tea.

The mailer offered a free tea bag with a simple message, be a hero and put the kettle on (and sign the donor register whilst it brews).
A huge success which captured the imagination of the press, the media and even the Prime Minister!

Well done to everyone involved.