Five appoints Dave to lead channel ad portfolio refresh
Five has appointed Dave, the creative business consultancy, to help refresh its network portfolio of brands, it was announced today (FRI).
The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008. Five selected Dave based on a combination of their TV and branding experience together with the right personality and fit with Five.
The brief is to create a look and feel, both on and off air, which injects an attitude and personality into the brand that fits with the new brand strategy.
